The Australian-based Pinnacle Fine Foods is a division of the Dashang group formed out of the ratification of Dashang’s corporate-level ‘global scarce food strategy’ and to be Australia’s premium fine food producer. The Dashang Group, a publicly listed company based in Dalian, China. The group is the largest retailer in northeast China; operating 400 upscale supermarket chains in 150 cities across the country and one of the largest privately-owned multinationals in China. The annual turnover in the FY17 was approximately AU$60 billion.

Currently, the Group is expanding its premium food offerings by utilising existing company channels and competencies. This includes strengthening the Group’s differentiation strategy from the competition and to develop, secure and supply premium Australian produce to Dashang’s extensive wholesale and retail channels. This direction will create an opportunity for Dashang to purchase premium 100% Australian grown and produced food for the chain’s high-end market and guarantee its providence to the consumer through subsequent supply channels.

The emerging north-eastern Chinese upper-class is increasingly taking up consumption of premium Australian grown and produced foods realising its quality, purity and guaranteed provenance. Therefore, Pinnacle’s primary business-level objective and mission is to supply and deliver consistently high-quality Australian produce, providing our esteemed consumers with a uniquely Australian food experience. We will strive to provide our supply partners and stakeholders with full access and expansion opportunities to Dashang Group’s extensive supply chain and/or exclusively selected third party channels.

Furthermore, Pinnacle Fine Foods prides itself on its corporate integrity and transparency to support local suppliers and produce growers; an ethos reflected in our terminal values and business-level strategies.

Accordingly, the mutual opportunities and the prospective interorganisational model between our valued and prospective supply partners are as follows:

• Third-party product promotion through:
  • existing third-party Distributors;
  • exposure to over 100,000 potential customers at the 2019 China Import Expo
  • specially selected third-party distributors post China Import Expo and;
  • potential exposure to hundreds of millions of consumers.
• Exclusive exposure to the key north-eastern Chinese market
• Exposure to 100 million consumers
• Utilising Dashang’s direct and comprehensive foothold on unsaturated markets
• Utilising Dashang’s comprehensive reputation and good-will with third-party distribution

Dashang’s existing competences and goodwill with its market will ensure you:

• develop product reputation and brand equity in the Chinese market;
• secure product exclusivity;
• participate in comprehensive marketing;
• have visual exposure through the group’s own supply chains and subsidiaries;
• cut out the ‘middle man’ and;
• have certainty of the product’s transition through third party supply-chains.

• Dashang group’s ethical stance in China and to our stakeholders in Australia
• Full utilisation of Dashang’s good-will with 100 million Chinese consumers
• Reliability of payments
• Ongoing consumer demand
• Product development
• Willingness to pay for product and service at a fair price

• Delivering uniquely Australian fine food experiences
• Guaranteeing quality
• Guarantee of provenance
• The latest products first
• Trusted Australian brands
• The story behind the food
• Moments to remember

The China International Import Expo (CIIE) is a six-day multi-sector trade show for imported products. It is the world’s first import-themed national-level expo and China’s largest expo. 2018 was the CIIE’s first year, 2,800 exhibitors from 130 countries attended and met 150,000 professional buyers daily to generate new business and partnerships. The trade show was most valuable for:

• Businesses operating in China and seeking to strengthen their credentials
• New entrants seeking distribution channels and partners
• OEM manufacturers seeking partners
• Service providers, including logistics, international freight, warehousing and sourcing.

Dashang’s total floor area of 350 sq metres was one of the largest two-story displays in the food and agricultural products halls The Pinnacle presence on the stand was the largest and most impressive in the CIIE food hall.

We are pleased to extend the opportunity for all our supply partners to attend the 2019 China International Import Expo and represent their products to over 150,000 potential buyers.

 The Dashang group is strategically shifting its focus to increasing its international product offering, with the group’s major stores transitioning to retailing only 100% imported products. 

We have advanced a new model for innovative, vertically integrated food supply and production through the deployment of new technology, systems and third-party distribution models that are based on better thinking, efficiency and productivity. Collectively delivering better customer experiences, better results for business with direct access to high value markets translating to stronger reputations, brand equity and return on investment.

We will challenge the current norms and parameters of how global trade is currently conducted for mutual benefit to our supply partners and customers.