– ABOUT US –

AAAW Group [Australia Aulong Auniu Wang Group Pty Ltd] is a leading Australian agribusiness and livestock exporter to China with landholdings in New South Wales, Tasmania, and Queensland.

Founded in 2015 and headquartered in Sydney, AAAW Group is an independent division of Dashang Group, the largest retailer in northeast China. Our Australian portfolio comprises Hunter Beef, Kuro Kin Wagyu and Tasfruits (formerly TopQual), one of the largest fruit suppliers in Tasmania.

AAAW Group is also incorporated within the global arm of Dashang's sales distribution network that includes 300 stores in 150 cities across China.

Our mission is to produce and secure the supply of premium farm-to-plate produce to Dashang through the effective synchronisation of our competencies, and extensive wholesale and retail channels.

We bridge strategy and performance to ensure that our subsidiaries maintain exceptional management and regulatory practices to operate safely, sustainably and profitably. It is an undertaking embedded in every facet of our business operations, execution and value chain.

The size and scale of our vertically-integrated operations also underscores our ability to innovate.

We explore a wide range of ways to initiate change, build capabilities and create diversification synergies. They are with other Australian suppliers, farmers and growers who advocate our principles and commitment to guarantee providence to over 100 million Chinese consumers.

We also optimise growth opportunities and strategic market exposure in China through our multi-divisional team of market analysts and farm managers who align market propositions with high-impact actions and outcomes.

Our mission is to produce, source and supply premium Australian farm-to-plate produce to China, and create ongoing stakeholder opportunities through our unrivalled market outreach and sales distribution chain.

– OUR VISION –

AAAW Group's vision is to become Australia's foremost producer and supplier of quality Australian produce to China.

We seek to maximise and achieve sustainable benefits for our stakeholders through value creation and collaborative engagement.

To consolidate our future goals, we aim to build a dynamic diversification synergy through our subsidiaries, Hunter Beef, Kuro Kin Wagyu and Tasfruits. We will also pursue new opportunities with external stakeholders to further capitalise on our unmatched market exposure and large-scale sales distribution network in China.

Our strategic goals are to:

  • Establish new benchmarks in farm-to-plate production that support increased productivity and providence to over 100 million Chinese consumers.
  • Sustain ongoing investments in Hunter Beef, Kuro Kin Wagyu and Tasfruits to advance the scale, science, quality and value of our Australian produce.
  • Identify growth opportunities and diversify the supply of premium food offerings.
  • Create new stakeholder synergies with premier farmers and growers for the ongoing supply of traceable, farm-to-plate produce.
  • Create further value proposition and strategic market exposure with stakeholders by exploiting Dashang's competencies and vertically-integrated wholesale and retail channels.
  • Initiate long-term investments across the entire asset value chain that fosters market growth and ongoing job opportunities.
  • Advocate sustained excellence in quality assurance, animal welfare and environmental practices with internal and external stakeholders.
  • Promote ongoing excellence in certified workplace practices and equal work opportunities that serves as the cultural foundations of our daily actions.

Our mission is to produce, source and supply premium Australian farm-to-plate produce to China, and create ongoing stakeholder opportunities through our unrivalled market outreach and sales distribution chain.